Projectors

As part of a recent restructuring of its distribution strategy, Sony has appointed Midwich as its UK distributor. Midwich will be stock the full range of commercial and consumer projectors and will be expected to create demand in stronghold sectors such as SME, corporate and education. Darren Lewitt, divisional director at Midwich says: "Looking from the outside it's been quite obvious to us that Sony needed a proactive distributor to kick start its business within a number of channels. Unfortunately, there are not many focused AV distributors around who can service both AV and IT resellers." Midwich says the move could lead to it becoming the UK's largest projector distributor at some point in 2005. It now stocks six out of the seven major Japanese projector brands.

Midwich supplies products to the UK through companies and websites like www.shopuk.co.uk